Open AccessCharacteristics of business models of the Sharing Economy industry in the context of digitalization of the economy
Author(s) -
Ol'ga Repushevskaya
Publication year - 2021
Publication title -
russian journal of management
Language(s) - English
Resource type - Journals
eISSN - 2500-1469
pISSN - 2409-6024
DOI - 10.29039/2409-6024-2021-9-2-146-150
Subject(s) - sharing economy , digital economy , context (archaeology) , business , consumption (sociology) , production (economics) , productivity , industrial organization , network economy , economy , commerce , economics , microeconomics , computer science , economic growth , paleontology , social science , sociology , world wide web , biology
The article examines the business models of the Sharing Economy industry in the context of the digitalization of the economy. In the digital sphere of society, they are based on collective consumption. In the digital sphere of society, it is based on collective consumption. The use of digital technologies in production is not always possible, it all depends on the material assets of the company. In such a business model, production is based on the storage and use of data in digital form. With the help of the application of such data, business performance in the field of production competitiveness is significantly improved, and the productivity of workers is growing. By using IT technologies, the network economy provides greater convenience for customers, it also reduces the percentage of errors that a person can make, which in turn increases customer loyalty. Another plus of digitalization for both customers and business owners is the emergence of the possibility of non-cash transactions.
It follows from this that digital data is the main means of the digital economy. Economic growth is ensured precisely on their basis. And such an economy itself is distinguished by an increase in the share of innovations and knowledge, which dominate the services and production sectors.