Open AccessDEVELOPMENT OF THE SHARING ECONOMY AS A NEW FORM OF CONSUMER COOPERATION IN THE CONDITIONS OF DIGITALIZATION
Author(s) -
Ol'ga Repushevskaya,
Nika Lagvilava
Publication year - 2021
Publication title -
russian journal of management
Language(s) - English
Resource type - Journals
eISSN - 2500-1469
pISSN - 2409-6024
DOI - 10.29039/2409-6024-2021-9-1-176-180
Subject(s) - sharing economy , business , digital economy , production (economics) , commerce , shareholder , cover (algebra) , consumer to business , market economy , industrial organization , economy , marketing , economics , business model , microeconomics , corporate governance , computer science , finance , engineering , mechanical engineering , world wide web
The modern economy is going through a series of changes that relate to digital technologies. This was reflected, for example, in the fact that almost every commercial company has its own Internet site, with the help of which the company informs its potential client. It is believed that in our time mobility prevails, and therefore it becomes less and less profitable and inconvenient to have a large amount of private property. Consumer cooperation as a sharing economy is an alternative, non-standard form of doing business. Consumer cooperation relies on shareholders, and the digital sharing economy relies on its consumers, namely, used goods that are transferred (temporarily or permanently) from one consumer who no longer needs them to another who needs them.
Thus, the sharing economy, like consumer cooperation, is flexible enough and can cover several areas of economic activity. Consumer cooperatives can be: production, transport, etc. Almost everything can be consumed together with the help of sharing: transport, housing, etc. These forms may well replace traditional business.