Economic analysis as an element of strategic planning in organizations

Purpose: The article considers the features of the economic analysis, as a special direction of studying the activities of the business unit, which allows, via processing information gained through analytical procedures, perform a selection of most rational alternative for forward looking strategic planning of a company. Methodology/Approach: The article describes the possibility of increasing the efficiency from the use of strategic analysis and in particular from including in the methodology statistical methods and methods for assessing the business reputation of the company. As the information base of the research, we used the works of scientists on the problems of theory and methods of analysis of the financial condition, as well as publications, the author’s conclusions obtained during the research. Also used were the coefficient method, company valuation methods and company reputation methods. Findings: The practical significance of given study consists in substantiating the application of statistical methods and methods of company’s valuation in the framework of strategic analysis with the aim of developing or selecting development strategies for organizations. Practical Implications: This study will mostly benefit economists, analysts and scientific researchers, who implement various methods of strategic analysis in practice in terms of possibility of supplementing them by both methods of strategic analysis and methods of valuation. Originality/Value: The main topic that we are considering is the practical application of the methods of economic analysis and the choice of the direction of the organization's forward looking strategic development.