Open AccessSpecifics, problems and opportunities of development of business activity in the market of educational literature for higher education institutions
Author(s) -
Leonid Dashkov
Publication year - 2020
Publication title -
russian journal of management
Language(s) - English
Resource type - Journals
eISSN - 2500-1469
pISSN - 2409-6024
DOI - 10.29039/2409-6024-2019-7-4-156-160
Subject(s) - proofreading , publishing , quality (philosophy) , public relations , political science , business , marketing , law , biochemistry , chemistry , philosophy , epistemology , polymerase , gene
The article analyzes the reasons for the collapse of the market of educational literature for universities, the decline in entrepreneurial activity in this market segment. The issues of quality of published textbooks and manuals are touched upon by both the teaching staff and publishing houses that mass-produce textbooks in the so-called author's edition, i.e. without editing and proofreading. Recommendations are given for overcoming the crisis situation.