Open AccessLinguistic Manipulative Techniques in Advertising Slogans of Fast Food Restaurants
Author(s) -
Наталія Добжанська-Найт,
Христина Войтко
Publication year - 2017
Publication title -
east european journal of psycholinguistics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.125
H-Index - 1
eISSN - 2313-2116
pISSN - 2312-3265
DOI - 10.29038/eejpl.2017.4.2.dob
Subject(s) - antithesis , advertising , persuasion , proposition , etiquette , reading (process) , linguistics , psychology , social psychology , business , philosophy