Open AccessComprehensive Assessment of the Influence of Factors on the Attractiveness of a Country’s Tourism Brand - A Model Approach
Author(s) -
Нестор Шпак,
Oksana Muzychenko-Kozlovska,
Maryana Gvozd,
Włodzimierz Sroka,
Marianna Havryliuk
Publication year - 2022
Publication title -
journal of tourism and services
Language(s) - English
Resource type - Journals
ISSN - 1804-5650
DOI - 10.29036/jots.v13i24.354
Subject(s) - attractiveness , tourism , marketing , business , brand management , advertising , geography , psychology , archaeology , psychoanalysis