Open AccessThe Gorgeous Brand: Understanding Consumer’ Conspicuous Consumption for Luxury Tourism Products
Author(s) -
Tzu-Ching Lai,
Chia-Li Hsieh,
Edward C.S. Ku
Publication year - 2022
Publication title -
journal of tourism and services
Language(s) - English
Resource type - Journals
ISSN - 1804-5650
DOI - 10.29036/jots.v13i24.308
Subject(s) - prestige , conspicuous consumption , advertising , tourism , consumption (sociology) , business , product (mathematics) , marketing , consumer behaviour , brand community , brand management , sociology , political science , social science , philosophy , linguistics , emerging markets , geometry , mathematics , finance , law