Open AccessThe Perception of the Market and Operational Area of Business by Service Sector and Tourism Companies in terms of CSR implementation
Author(s) -
Zdenko Metzker,
Josef Maroušek,
Roman Hlawiczka,
Jaroslav Belás,
Khurram Ajaz Khan
Publication year - 2021
Publication title -
journal of tourism and services
Language(s) - English
Resource type - Journals
ISSN - 1804-5650
DOI - 10.29036/jots.v12i23.328
Subject(s) - corporate social responsibility , tourism , business , marketing , context (archaeology) , perception , tertiary sector of the economy , service (business) , social responsibility , business sector , service provider , public relations , economics , paleontology , economy , neuroscience , political science , law , biology
Our research examined the attitudes of owners and managers of small and medium-sized enterprises in the V4 countries, who behave responsibly - they use corporate social responsibility in their managerial practice on issues focused on the market and operational area of business. The paper is based on a questionnaire survey with data collection from September 2019 to January 2020. Statistical methods of Pearson's chi-square and z-score were used to assess the hypotheses. The results proved that there are significant differences in companies in services and tourism in the context of implementing the CSR concept. Entrepreneurs who implement social responsibility with a significant positive difference agree that a company places great emphasis on the innovation of its products and services. Researchers found that the sector has an impact on the perception of decreasing customers' requests on specific products/services. We found that corporate social responsibility and its implementation in corporate practice positively affects the relationship of V4's small and medium enterprises in the services and tourism sector to service production innovation issues, which helps increase business performance and decline customer complaints.