Open AccessPromotion of Domestic Tourism by Enhancing the Practice of Alternative Tourism as a Quality Measure to Satisfy and Retain National Tourists
Author(s) -
Amina Chebli,
Boualem Kadri,
Foued Ben Said
Publication year - 2021
Publication title -
journal of tourism and services
Language(s) - English
Resource type - Journals
ISSN - 1804-5650
DOI - 10.29036/jots.v12i23.274
Subject(s) - tourism , promotion (chess) , marketing , entertainment , quality (philosophy) , structural equation modeling , domestic tourism , business , advertising , reliability (semiconductor) , word of mouth , geography , psychology , tourism geography , political science , statistics , mathematics , philosophy , power (physics) , physics , archaeology , epistemology , quantum mechanics , politics , law
This study aims to study the satisfaction of national tourists with the tourism experience in the Sahara. It also seeks to examine the influence this has on the intention to return and spread positive word-of-mouth about this destination, work on its improvement to capitalize on the internal mobilities induced by COVID-19, and build a long-term relationship with them to strengthen regional attachment. Data were collected from 123 national tourists in Algeria using convenience sampling. Two analyses were carried out to process the data: a structural equation modeling approach to test and validate the hypotheses and textual analysis. The results show that among the five factors determining the quality of the Sahara experience, four factors significantly influence the satisfaction of domestic tourists: The scenic environment, the personal environment, entertainment, and reliability. It is deduced that the niche and responsible character of Saharan tourism is the main thing that satisfies tourists and ensures the success of tourism in the Sahara.