Open AccessFuture directions for risk communications at EFSA
Author(s) -
Smith Anthony,
Vrbos Domagoj,
Alabiso Jacopo,
Healy Arthur,
Ramsay James,
Gallani Barbara
Publication year - 2021
Publication title -
efsa journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.076
H-Index - 97
ISSN - 1831-4732
DOI - 10.2903/j.efsa.2021.e190201
Subject(s) - food safety , public relations , risk communication , business , social media , general partnership , political science , risk analysis (engineering) , medicine , finance , pathology , law
This editorial proposes directions for the European Food Safety Authority ( EFSA ) to meet its current and future obligations as a source of public information and communication on food‐related risks in the EU . These directions are intended to guide EFSA 's communications through changes driven by new legal obligations, a new organisational strategy cycle and social and technological evolution. This editorial summarises the rationales for shifts in some cases already underway towards embedding audience analysis throughout our risk communication practices, rolling out partnership approaches for producing and delivering public information and greater digital prowess and social media integration. It describes the main audience clusters for EU food safety risk communication, related content strategies and the technical and professional skills required to pursue them.