Open AccessTHE EFFECT OF ETHNOCENTRISM, COUNTRY IMAGE AND INNOVATIVENESS ON THE INTENTION TO PURCHASE A DOMESTIC BRANDED CAR: A STUDY IN THE CONTEXT OF TURKEY'S CAR (TOGG)
Author(s) -
İbrahim Avcı
Publication year - 2020
Publication title -
bingöl üniversitesi sosyal bilimler enstitüsü dergisi
Language(s) - English
Resource type - Journals
ISSN - 1309-6672
DOI - 10.29029/busbed.731882
Subject(s) - humanities , context (archaeology) , geography , demography , art , sociology , archaeology