Open AccessIMPACT OF CONSUMER ETHNOCENTRISM, PERCEIVED QUALITY AND BRAND LOYALTY ON BRAND PERSONALITY: AN APPLICATION ON CREAM CHOCOLATE CONSUMERS
Author(s) -
Emel Yıldız,
Mahmut Koçan
Publication year - 2019
Publication title -
bingöl üniversitesi sosyal bilimler enstitüsü dergisi
Language(s) - English
Resource type - Journals
ISSN - 1309-6672
DOI - 10.29029/busbed.491848
Subject(s) - psychology , business administration , brand loyalty , humanities , advertising , business , art