Open AccessEFFECTS OF CONSUMER BASED BRAND EQUITY ON PERCEPTION OF COUNTERFEIT BRANDED PRODUCTS
Author(s) -
Salih Yıldız,
İbrahim Avcı
Publication year - 2019
Publication title -
bingöl üniversitesi sosyal bilimler enstitüsü dergisi
Language(s) - English
Resource type - Journals
ISSN - 1309-6672
DOI - 10.29029/busbed.490695
Subject(s) - humanities , advertising , psychology , art , business