Open AccessA CONCEPTUAL VIEW OF THE EFFECT OF SECOND SCREEN APPLICATIONS ON PURCHASING BEHAVIOR THROUGH PRODUCT PLACEMENT ON TV
Author(s) -
Hüseyin Sabri Kurtuldu,
Derya Ufuk Altıntaş
Publication year - 2019
Publication title -
bingöl üniversitesi sosyal bilimler enstitüsü dergisi
Language(s) - English
Resource type - Journals
ISSN - 1309-6672
DOI - 10.29029/busbed.482052
Subject(s) - physics , theology , art , mathematics , humanities , philosophy