Open AccessThe Mediating Role of Hedonic and Utilitarian Value in The Impact of Consumer Innovation on The Intention to Continue Using Smartwatches
Author(s) -
Bülent Yıldız,
Dilber Nilay Kütahyali
Publication year - 2021
Publication title -
alanya akademik bakış
Language(s) - English
Resource type - Journals
ISSN - 2651-4192
DOI - 10.29023/alanyaakademik.870648
Subject(s) - physics , humanities , psychology , advertising , business administration , business , art