Open AccessThe Effect of Online Source Credibility of The Influencer on The Brand Equity and Consumer Purchase Intention in Social Media Marketing
Author(s) -
Esra Güven,
Meryem Merve KÖKEN
Publication year - 2022
Publication title -
alanya akademik bakış
Language(s) - English
Resource type - Journals
ISSN - 2651-4192
DOI - 10.29023/alanyaakademik.1113058
Subject(s) - business administration , humanities , business , advertising , art