Open AccessIMPLEMENTASI FUZZY TOPSIS DALAM PERENCANAAN STRATEGI BISNIS
Author(s) -
Fera Tri Wulandari
Publication year - 2013
Publication title -
proceeding senatik (seminar nasional teknologi informasi dan kedirgantaraan)/senatik: proceeding seminar nasional teknologi informasi kedirgantaraan
Language(s) - English
Resource type - Journals
eISSN - 2528-1666
pISSN - 2337-3881
DOI - 10.28989/senatik.v1i0.49
Subject(s) - swot analysis , strategic planning , topsis , fuzzy logic , order (exchange) , operations research , business , strategic management , position (finance) , computer science , process management , marketing , engineering , artificial intelligence , finance
Strategic planning is done in order to the company can look at it objectively internal and external conditions that the company can anticipate changes in the external environment. Strategic planning begins with the introduction of the company's vision and mission in order to determine which company will produce an overview of the internal and external environment. Furthermore conduct a SWOT analysis to formulate appropriate strategic alternatives to position the company. The last stage is the decision-making strategies using Fuzzy Quantitive Strategic Planning Matrix (FQSPM) to determine and select the best strategy from a number of alternative strategies given certain criteria using Fuzzy Technique for Order Preference by Similarity to Ideal. Solution (FTOPSIS). Results of the determination of the strategy chosen by the fuzzy TOPSIS for furniture company is intelegent increased marketing and promotional products.