Open AccessTHE ATTRACTIONS ELEMENTS OF TELEVISION ADVERTISING AND THEIR RELATIONSHIP TO CONSUMER PREFERENCE
Author(s) -
Afnan Mohammed Shaban
Publication year - 2022
Publication title -
al-mağallaẗ al-ʿirāqiyyaẗ li-buḥūṯ al-sūq wa-ḥimāyaẗ al-mustahlik/al-mağallaẗ al-ʿirāqiyyaẗ li-buḥūṯ al-sūq wa-ḥimāyaẗ al-mustahlik
Language(s) - English
Resource type - Journals
eISSN - 2523-6180
pISSN - 2071-3894
DOI - 10.28936/jmracpc14.1.2022.(13
Subject(s) - advertising , attraction , cronbach's alpha , sample (material) , preference , psychology , television advertising , marketing , business , mathematics , statistics , linguistics , philosophy , chemistry , chromatography , service (business)