Open AccessPERANCANGAN SIMPLE DESIGN SYSTEM CANVAS SEBAGAI PEDOMAN ANTARMUKA PENGGUNA START UP DI INDONESIA
Author(s) -
Mochammad Faizal
Publication year - 2021
Publication title -
serat rupa journal of design/serat rupa
Language(s) - English
Resource type - Journals
eISSN - 2477-586X
pISSN - 2338-3348
DOI - 10.28932/srjd.v5i1.2100
Subject(s) - simple (philosophy) , business model canvas , computer science , scale (ratio) , engineering , business model , marketing , business , geography , philosophy , epistemology , cartography
Industry 4.0 era can be felt by the growing number of startups in Indonesia. The majority of startups in Indonesia that are still in micro-scale often found problems related to funding and human resources. In addition, all startups in Indonesia have used websites and mobile applications to support their business activities. This research aims to assist startups in formulating a simple design system, as a guideline for the media they are designing. This article will describe the linear design strategy by conducting a literature review, visual observation, interviews, and taxonomic analysis to collect and analyze the data needed. This study found three visual elements with 11 parts that are fundamental to a simple design system. The researcher has designed a working canvas called "Simple Design System Canvas" to help startups in formulating a simple design system, as a reference for designing websites and mobile applications.