Open AccessSegmentation and Formation of Customer Regression Model Based on Recency, Frequency and Monetary Analysis
Author(s) -
Ronaldo Cristover,
Hapnes Toba,
Bernard Renaldy Suteja
Publication year - 2022
Publication title -
jurnal teknik informatika dan sistem informasi
Language(s) - English
Resource type - Journals
ISSN - 2443-2229
DOI - 10.28932/jutisi.v8i2.5075
Subject(s) - database transaction , transaction data , market segmentation , computer science , regression analysis , segmentation , linear regression , value (mathematics) , econometrics , business , artificial intelligence , marketing , database , economics , machine learning
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