Open AccessPenerapan dan Analisis Digital Marketing pada Produk Fashion
Author(s) -
Sylvia Princesa,
Yenni Merlin Djajalaksana
Publication year - 2021
Publication title -
jutisi (jurnal teknik informatika dan sistem informasi)
Language(s) - English
Resource type - Journals
ISSN - 2443-2229
DOI - 10.28932/jutisi.v7i2.3705
Subject(s) - digital marketing , social media , business , advertising , digital media , social media marketing , marketing , online advertising , computer science , the internet , world wide web
In the current digital era, digital marketing is a marketing strategy using digital media to reach customers quickly and widely. About She is a fashion brand located in Bandung that tries to do digital marketing to promote fashion products through social media and websites. We can see website performance with Google Analytics, as well as social media analysis through Instagram Insight and Facebook Insight.