Open AccessFaktor pengaruh purchase intention pada fastfood Burger King: peran dari brand equity
Author(s) -
Angelina Goh,
Candy Candy
Publication year - 2022
Publication title -
jurnal manajemen maranatha/jurnal manajemen maranatha
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2579-4094
pISSN - 1411-9293
DOI - 10.28932/jmm.v21i2.4677
Subject(s) - humanities , psychology , advertising , business , art