Open AccessPurchase intention predicting factors in Indonesian fashion brands
Author(s) -
Clarence Clarence,
Keni Keni
Publication year - 2022
Publication title -
jurnal manajemen maranatha/jurnal manajemen maranatha
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2579-4094
pISSN - 1411-9293
DOI - 10.28932/jmm.v21i2.4329
Subject(s) - customer engagement , marketing , business , customer value , advertising , sample (material) , value (mathematics) , brand preference , preference , brand awareness , social media , computer science , mathematics , economics , statistics , market economy , chemistry , hierarchy , chromatography , world wide web