SWOT-ANALYSIS OF THE INFORMATIONAL-EDUCATIVE ENVIRONMENT IN THE OLYMPIC EDUCATION SYSTEM

. New approaches to the implementation of e-learning technologiesin the Olympic education for professional training of physical education specialistshave led to the building an informational-educative environment for e-learning of theCenter for Olympic Research and Education.Aim is to substantiate the effectiveness of the model of informational-educativeenvironment of e-learning of the International centre for Olympic studies and educationof National University of Ukraine on Physical Education and Sport, based on SWOTanalysis.Material and methods: sociological methods (expert survey), SWOT-analysis andmathematical statistics. As a result of the expert survey (n = 17) the influence ofSWOT-analysis factors on the informational-educative environment was substantiated,which allowed to determine the expediency and effectiveness of the e-learning in theOlympic education and its implementation in the International Center for OlympicResearch and Education.Results. The study is based on a list of criteria adapted to the conditions of theeducational process in physical education. According to the criteria selected by theexperts, 29 factors identified as the strengths and weaknesses of the informationaleducative environment of e-learning of the Center for Olympic Studies and Education,and 22 factors identified as the opportunities and threats of e-learning technologies inthe Olympic education system.Conclusions. The use of sociological methods allowed to establish the existingways of implementing e-learning technologies in the Olympic education system inUkraine and the impact of SWOT-analysis factors on the informational-educativeenvironment of e-learning at the International Center for Olympic Research andEducation of National University of Ukraine on Physical Education and Sport.