Open AccessCOMMUNICATION AND MARKETING ACTIVITIES IN THE PROGRAM PROGRESS OF THE TERRITORY
Author(s) -
Oleksii Chechulin
Publication year - 2016
Publication title -
ìntegrovanì komunìkacìï
Language(s) - English
Resource type - Journals
eISSN - 2524-2652
pISSN - 2524-2644
DOI - 10.28925/2524-2644.2016.2.7
Subject(s) - exhibition , general partnership , promotion (chess) , marketing , politics , marketing communication , public relations , political science , business , geography , archaeology , law
The article describes the marketing and communication activities for the promotion of territories. The author believes that such actions, advertising campaign, exhibitions, cultural events, partnership projects, etc. - shouldbe coordinated and subordinated to the overall marketing strategy. The article gives a brief overview of the specifics of marketing activities of the territories in a number of countries, formerly part of the USSR. The author States that there are certain nuances, including the shortcomings of the administrative, socio-political and marketing nature in this activity.