Open AccessUSING THE UKRAINIAN WIKIPEDIA IN PUBLIC RELATIONS
Author(s) -
Ілля Юрійович Афанасьєв
Publication year - 2016
Publication title -
ìntegrovanì komunìkacìï
Language(s) - English
Resource type - Journals
eISSN - 2524-2652
pISSN - 2524-2644
DOI - 10.28925/2524-2644.2016.1.2
Subject(s) - ukrainian , encyclopedia , relation (database) , representation (politics) , political science , newspaper , public relations , computer science , law , linguistics , database , politics , philosophy
The article deals with possibilities of using the electronic encyclopedia Wikipedia, and in particular, theUkrainian Wikipedia as a PR tool of commercial organizations.It analyzes the literature and resources related to this issue; it outlines the theoretical and practical possibilities ofdirect impact of PR-specialists on the content of «Wikipedia»; it studies the history and current contacts between theleadership of Wikipedia and the PR-industry representatives.It studies the level of information representation in relation to the big Polish companies in the Polish languageedition of Wikipedia, as well as the big Ukrainian companies in the Ukrainian and Russian editions of Wikipedia.It is concluded that the PR representation of the Poland and Ukrainian big business companies differ in quantitativeproportion only insignificantly.The methodology of further scientific and practical research of the Ukrainian Wikipedia for the tasks of PR industryand encyclopedia studies are researched; the strong potential of such an activity is marked