Open AccessDEVELOPMENT OF PROFESSIONAL COMPETENCE OF BACHELORS OF ADVERTISING AND PUBLIC RELATIONS
Author(s) -
Halyna Horbenko
Publication year - 2016
Publication title -
ìntegrovanì komunìkacìï
Language(s) - English
Resource type - Journals
eISSN - 2524-2652
pISSN - 2524-2644
DOI - 10.28925/2524-2644.2016.1.1
Subject(s) - bachelor , competence (human resources) , bachelor degree , public relations , professional development , set (abstract data type) , process (computing) , professional studies , pedagogy , political science , sociology , psychology , mathematics education , computer science , social psychology , programming language , operating system , law
The article substantiates a need for clarification of the nature and characteristics of professional competences of bachelors of advertising and public relations; it is stated on insufficient study of professional competencies of bachelors of advertising and public relations, the essence of professional competencies of future professionals of the field of the study; the points of view of various researchers as to the content and nature of professional competenceare represented; the teacher’s role in development of students’ competencies of higher education institutions are given. Also it is revealed the general and professional competencies represented in the educational bachelor programs of advertising and public relations of Borys Grinchenko Kyiv University; it is represented a set of professional competencies in terms of the employer; it is marked an important role in the process of formation of professional competencies of various technologies, forms and methods of teaching, combined with a set of approaches implemented in the educational institution. The conclusions deal with the conditions, which the content of the process in formation of professional competencies of advertising and public relations bachelors depends on.