METHODS OF THE MUSIC POPULARIZATION AMONG CHILDREN AS THE IMPORTANT FACTOR OF FIGHTING AGAINST THE MCDONALDISATION OF GLOBAL CULTURE

Globalization and the related popularization of artistic tastes is a process that cannot be taught directly. It is possible and necessary to shape higher aesthetic expectations than those provided by the commercialized entertainment market. An important role is played by artistic education — including music especially — and not by professional musicians, but by general education — reaching the majority of society. Art schools and music majors at art colleges should prepare their graduates for educational activities and provide them with tools for shaping common tastes. A separate issue is to educate decision-makers and parents how important music is for development of a child. Music is not an “entertainment for elites”, but an important element of shaping psycho-individuality and intellectual ability of children and teens.