Open AccessAnalyzing the Case of VietJet Air to Assess the Vietnamese Customers’ Airline Brand Equity: An Empirical Research Study
Author(s) -
Nhu-Ty Nguyen
Publication year - 2020
Publication title -
international journal of analysis and applications
Language(s) - English
Resource type - Journals
ISSN - 2291-8639
DOI - 10.28924/2291-8639-18-2020-594
Subject(s) - brand equity , brand loyalty , business , marketing , structural equation modeling , brand awareness , vietnamese , advertising , brand management , loyalty , empirical research , mathematics , linguistics , statistics , philosophy