Open AccessBrand Promotion Peculiarities
Author(s) -
Svitlana Ivanytska,
Anna Aheicheva
Publication year - 2021
Publication title -
ekonomìka ì regìon
Language(s) - English
Resource type - Journals
eISSN - 2414-0538
pISSN - 2218-1199
DOI - 10.26906/eir.2021.1(80).2241
Subject(s) - advertising , logo (programming language) , brand awareness , social media , promotion (chess) , business , product (mathematics) , brand management , brand equity , the internet , brand extension , infographic , brand loyalty , storytelling , loyalty , publishing , marketing , computer science , world wide web , political science , art , mathematics , geometry , narrative , literature , politics , law , data mining , programming language
The brand promotion peculiarities are studied. It has been determined that the process of brand promotion includes: marketing a brand name and logo, making souvenirs, placing on various media, releasing videos, layouts for advertising, announcements on the Internet and much more. Used methods to promote brands are considered, such as: advertising, personal selling, packaging, 360° campaign, brand promotion on the Internet. The ways to promote a brand have been proven to be: website building, search engine optimization, social media, live streaming, storytelling, creating valuable content, blogging, email, LinkedIn Publishing Platform, prizes, infographics, car wraps, networking events, offline ads, promotions, loyalty programs, free trial product giveaways, strong branding. As a result of the study, it was found that brand promotion is the creation of consumer confidence in a product.