Open AccessPENGARUH BRAND EXPERIENCE TERHADAP BRAND SATISFACTION, BRAND TRUST DAN BRAND LOYALTY (Studi Pada Konsumen Make-Up Brand Impor di Surabaya)
Author(s) -
Agata Rahmi Pertiwi,
Achmad Helmy Djawahir,
Andarwati Andarwati
Publication year - 2017
Publication title -
jurnal manajemen dan kewirausahaan/jurnal manajemen dan kewirausahaan
Language(s) - English
Resource type - Journals
eISSN - 2540-8259
pISSN - 2301-9093
DOI - 10.26905/jmdk.v5i2.1355
Subject(s) - advertising , brand loyalty , brand awareness , respondent , business , brand equity , brand management , nonprobability sampling , psychology , marketing , population , political science , sociology , demography , law