Open AccessE-wom's Role in Driving Purchase Intention during Covid-19 Pandemic
Author(s) -
Dewi Mustikasari Immanuel,
Mariana Merlin
Publication year - 2022
Publication title -
jurnal bisnis dan manajemen/jurnal bisnis dan manajemen
Language(s) - English
Resource type - Journals
eISSN - 2581-1584
pISSN - 1829-7528
DOI - 10.26905/jbm.v9i1.7389
Subject(s) - credibility , advertising , respondent , nonprobability sampling , business , word of mouth , population , quality (philosophy) , purchasing , product (mathematics) , psychology , marketing , medicine , political science , philosophy , geometry , mathematics , environmental health , epistemology , law