Open AccessThe Influence of Social Factors, Trust, Website Quality, and Perceived Risk on Repurchase Intention in E-Commerce
Author(s) -
Axellino Tegar Hieronanda,
Albert Kriestian Novi Adhi Nugraha
Publication year - 2021
Publication title -
jurnal bisnis dan manajemen/jurnal bisnis dan manajemen
Language(s) - English
Resource type - Journals
eISSN - 2581-1584
pISSN - 1829-7528
DOI - 10.26905/jbm.v8i2.6275
Subject(s) - business , quality (philosophy) , nonprobability sampling , structural equation modeling , e commerce , affect (linguistics) , social commerce , marketing , the internet , sample (material) , risk perception , advertising , social media , perspective (graphical) , population , psychology , computer science , perception , philosophy , chemistry , demography , communication , epistemology , chromatography , machine learning , neuroscience , sociology , artificial intelligence , world wide web
In recent years, internet shopping has become a culture to fulfill their needs, goods, and services. Many users of e-commerce services can be a chance to develop new business models, although the users may experience a certain amount of risk associated with their purchase. The purpose of this study is to examine (from a consumer perspective) the main aspects that affecting consumer's repurchase intentions through an e-commerce website. Specifically, the current study investigated the impact of social factors, trust, website quality, and perceived risk on repurchase intentions at Shopee e-commerce by using structural equation model analysis. The population is individual Shopee users in Indonesia. A sample consists of 238 respondents was obtained using the purposive sampling technique. The results indicate that social factors, trust, and website quality do not affect repurchase intentions in e-commerce. In contrast, risk affects repurchase intentions in e-commerce.