Open AccessANALISIS PENGARUH BRAND EXPERIENCE TERHADAP BRAND PERCEIVED VALUE, BRAND SATISFACTION, DAN BRAND LOYALTY
Author(s) -
I Gede Putu Pranadata
Publication year - 2017
Publication title -
jurnal bisnis dan manajemen/jurnal bisnis dan manajemen
Language(s) - English
Resource type - Journals
eISSN - 2581-1584
pISSN - 1829-7528
DOI - 10.26905/jbm.v4i2.1702
Subject(s) - nonprobability sampling , brand loyalty , mediation , brand awareness , advertising , structural equation modeling , brand experience , brand management , business , brand equity , marketing , value (mathematics) , loyalty , psychology , population , mathematics , statistics , sociology , product management , social science , demography , new product development