Open AccessPENGARUH HEDONIC SHOPPING VALUE DAN ATMOSFER GERAI TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF DENGAN DIMEDIASI REAKSI IMPULSIF
Author(s) -
Trecya Gita Maya Kartika
Publication year - 2017
Publication title -
jurnal bisnis dan manajemen
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2581-1584
pISSN - 1829-7528
DOI - 10.26905/jbm.v4i2.1700
Subject(s) - purchasing , impulse (physics) , sample (material) , path analysis (statistics) , population , value (mathematics) , nonprobability sampling , atmosphere (unit) , advertising , psychology , business , statistics , marketing , mathematics , chemistry , demography , physics , chromatography , quantum mechanics , sociology , thermodynamics
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