Open AccessThe formation of Brand Tribes and the Subsequent Behaviour of Brand Tribe Members
Author(s) -
Jarryd Sigamoney
Publication year - 2016
Publication title -
business and social science journal
Language(s) - English
Resource type - Journals
eISSN - 2518-4598
pISSN - 2518-4555
DOI - 10.26831/bssj.2016.1.2.1-19
Subject(s) - tribe , advertising , brand names , psychology , business , sociology , anthropology