Open AccessAppealing to Young Consumers: An Examination of a Firm’s CSR, CSR Communication, and Brand Attitudes of Generation Z
Author(s) -
Ling Cheuk Ying,
YongHee Kim
Publication year - 2018
Publication title -
academy of asian business review
Language(s) - English
Resource type - Journals
ISSN - 2384-3454
DOI - 10.26816/aabr.4.2.201812.25
Subject(s) - corporate social responsibility , business , advertising , marketing , public relations , political science