Open AccessSNS and Brand Loyalty of the Millennial: A Case of Hong Kong Hotel Industry
Author(s) -
YongHee Kim,
Chun Ting Kot,
MinChung Kim
Publication year - 2016
Publication title -
academy of asian business review
Language(s) - English
Resource type - Journals
ISSN - 2384-3454
DOI - 10.26816/aabr.2.1.201606.1
Subject(s) - business , brand loyalty , hotel industry , advertising , loyalty , marketing , brand management , tourism , history , archaeology