Open AccessDigital Effect: Relationship between Brand Media Image and Company Performance
Author(s) -
Evgeny Kuzmin,
M.V. Faminskaya,
Elena A. Rodionova,
Elza R. Zinatullina
Publication year - 2022
Publication title -
jurnal ilmiah peuradeun
Language(s) - English
Resource type - Journals
eISSN - 2443-2067
pISSN - 2338-8617
DOI - 10.26811/peuradeun.v10i2.785
Subject(s) - social media , brand management , brand equity , brand awareness , revenue , business , marketing , advertising , value (mathematics) , brand image , the internet , brand relationship , digital media , computer science , accounting , machine learning , world wide web