Technogenic ideal in digital culture: building a research model

Introduction. In the context of the development of digitalization processes in all spheres of public life, high technologies generate technical objects and systems capable of independent development and existence, a new structural element of the cultural ideal is formed – technogenic. In the literature, the technogenic ideal is most often considered as an element of a social or anthropological ideal in the cultural system. Due to the fact that the technogenic ideal enters into contradictory relations with the anthropological and social component of the cultural ideal, there is a need to build a model for studying the laws of its development and existence. Materials and Methods. In the course of the research, the methods of analytical review of scientific literature, comparison, analysis, the method of dialectics and its principles, the structural and functional approach were used. Results. The conducted research has shown that the most urgent issues in the study of the cultural ideal of modern society are the problems caused by the introduction of new technical forms of subjectivity into public relations. There are particularly acute discussions about the role and consequences of human interaction with them, which can lead to both its improvement and destruction. Discussion and Conclusions. As a result of the conducted research, the author substantiates the possibility of constructing a model for studying the technogenic ideal at two main levels. The first level will allow determining the nature, essence and forms of being of the technogenic ideal in the digital culture system from the position of philosophical and cultural knowledge: ontology, epistemology, axiology and praxiology. The next level in the proposed model is the structure of the cultural ideal, where the main elements are represented as an anthropological, social and technogenic ideal. This model allows us to build a methodology and logic for the study of the technogenic ideal based on the study of the theoretical foundations (ontological, epistemological, axiological and praxiological aspects) and the structural and functional foundations (typological and functional analysis) of this phenomenon in the digital culture system. This approach will make it possible to systematize and deepen the existing knowledge about the role and place of the technogenic ideal in the system of digital culture, to reveal the patterns and principles of its further evolution.