Business Context as an Object of Accounting and Analysis

The classical approach to the problems of management and control of the functioning and development of business presupposes a relatively stable context, that is sufficiently long-lasting consistency of political, economic, social, technological and other conditions. Accounting and analytical support for management in this case is aimed at processes related to the fnancial, operational and investment activities of the organization. In recent years, the volatility of the business context has been continuously increasing and eliminating changes in the conditions of the organization’s functioning without threatening the economic security of the organization is becoming less and less possible. In the presented research directions of methodological development of accounting and analysis of the business context are determined, as well as the peculiarities of the content of these directions are analyzed. At the same time, it is taken into account that at present the assessment of the business context has become an obligatory requirement of various international management standards. To assess the possibilities of methodical expansion of accounting and analysis of the context, the main provisions of the theory of stakeholders, the theory of sustainable development, business analysis were applied. As a result of the research it was revealed that the processes connected with the formation of business potential aimed at increasing the resilience to changing the context, increasing the strategic security reserve of the organization, meeting the requirements of key stakeholder groups, are subject to systematic accounting, control and analysis. Accounting and analytical work in this direction will allow to create more advanced information and analytical support for the adoption of various managerial decisions, including decisions of innovative business change, timely implementation of preventive measures in connection with future changes in external operating conditions, decisions of effective interaction with internal and external interested parties. The results of the work presented and the prospects for its further development are closely related to the development of research in the feld of accounting and analysis in such areas as business analysis, the formation of standards of non-fnancial reporting, integrated reporting, the development of strategic management accounting, and others.