Open AccessCorporate Banking: Analysis, Valuation and Financing Structure of the Company
Author(s) -
D. V. GREBEN’KOVA
Publication year - 2020
Publication title -
review of business and economics studies
Language(s) - English
Resource type - Journals
eISSN - 2311-0279
pISSN - 2308-944X
DOI - 10.26794/2308-944x-2020-8-1-41-66
Subject(s) - valuation (finance) , business , market segmentation , corporate finance , finance , marketing
Today, during the period of ongoing changes in the financial market, banks face the challenges of cost reduction, revision of the product line and more explicit customer segmentation. In the environment, corporate clients are also observed significant changes: there is a rotation of personnel change the development strategies of companies that entails new requirements for banking products. Can banks quickly adapt to new market conditions and optimize work with corporate clients using existing technologies and information systems? Besides, that will help improve growth. Corporate sales of banking products in the current conditions? These questions the author tries to answer in her paper.