Open AccessBusiness Valuation of Nike, Incorporated
Author(s) -
Елена Александровна Мирошина,
Evgenii Romanov
Publication year - 2018
Publication title -
review of business and economics studies
Language(s) - English
Resource type - Journals
eISSN - 2311-0279
pISSN - 2308-944X
DOI - 10.26794/2308-944x-2018-6-1-78-82
Subject(s) - nike , valuation (finance) , cash flow , discounted cash flow , business , finance , economics , marketing , advertising
In this article we focused on the ability to analyze the market and to carry out complex assessment of the company, that is one of the most paramount tasks before financiers. We tried to understand if Nike, Inc. company is overvalued or not. In this work we will consider the analysis of Nike, Inc. by means of Discrete Cash Flow (DCF) as a method and the analysis of financial statements.