Open AccessCommunity-Blogging: Archetypes and Brands
Author(s) -
Ruzana A. Bagdasarova,
V. A. Silenko
Publication year - 2022
Publication title -
gumanitarnye nauki. vestnik finansovogo universiteta/gumanitarnye nauki
Language(s) - English
Resource type - Journals
eISSN - 2619-1482
pISSN - 2226-7867
DOI - 10.26794/2226-7867-2022-12-1-161-166
Subject(s) - archetype , perspective (graphical) , context (archaeology) , phenomenon , sociology , advertising , internet privacy , public relations , computer science , business , political science , geography , epistemology , art , philosophy , literature , archaeology , artificial intelligence
The article presents the results of a study of community-blogging as a new communicative digital phenomenon with the application of archetypal theory. Based on the results of the analysis of personal blogs and commercial brands, determining the most suitable archetypes for them, the authors identified strategies for communication of the influencer community with potential consumers and also noted perspective areas of research in the context of improving the information and communication interaction of the bloggers’ community, brands and users in the digital segment.