Open AccessNetwork Algorithms: New Opportunities and Risks for the State and Society
Author(s) -
I. I. Kalitko
Publication year - 2022
Publication title -
gumanitarnye nauki. vestnik finansovogo universiteta/gumanitarnye nauki
Language(s) - English
Resource type - Journals
eISSN - 2619-1482
pISSN - 2226-7867
DOI - 10.26794/2226-7867-2021-11-5-143-148
Subject(s) - order (exchange) , computer science , state (computer science) , product (mathematics) , social network (sociolinguistics) , context (archaeology) , data science , algorithm , business , social media , world wide web , mathematics , paleontology , geometry , finance , biology
In the context of the global digitalisation of all spheres of society, the state needs to master new tools for building effective communication with citizens. Social network algorithms and data collection mechanisms significantly impact the formation of information flows for each user, format their views and preferences, and even push them to make certain decisions based on the collected data about a person. Network algorithms initially created for targeted interaction of the content producer or product with the consumer in order to increase profits, today generate new trends in society and provoke various social effects, including negative ones, which carry serious risks for the state. Nevertheless, the state’s full development of digital technologies can provide opportunities for predicting social changes and correcting them and using their features to achieve domestic and foreign policy goals.