Open AccessThe Didactic Component of the PR-support of the 1961 Monetary Reform in the USSR
Author(s) -
А. А. Трошин
Publication year - 2022
Publication title -
gumanitarnye nauki. vestnik finansovogo universiteta/gumanitarnye nauki
Language(s) - English
Resource type - Journals
eISSN - 2619-1482
pISSN - 2226-7867
DOI - 10.26794/2226-7867-2021-11-4-158-161
Subject(s) - restructuring , industrialisation , component (thermodynamics) , political science , economy , sociology , economics , law , physics , thermodynamics
The article examines the didactic component of the propaganda campaign that accompanied the 1961 monetary reform in the USSR. In this campaign, the main communication channel was film and book products aimed at a children’s audience, the use of which was supposed to be in the educational process. The complex structure and strategic nature of the PR campaign were caused by the fact that simultaneously with the denomination of money in the USSR, there was a restructuring of the economy and socio-cultural relations. A system based on increased resource exploitation and de-industrialization emerged. Later, modern researchers Luc Boltanski and Arno Esker will designate a similar type of economy as “the economy of enrichment”.