Open AccessThe Research of Professional Activity Specificity in B2B-Communication
Author(s) -
К. М. Алексеева
Publication year - 2020
Publication title -
gumanitarnye nauki. vestnik finansovogo universiteta/gumanitarnye nauki
Language(s) - English
Resource type - Journals
eISSN - 2619-1482
pISSN - 2226-7867
DOI - 10.26794/2226-7867-2020-10-4-131-136
Subject(s) - agency (philosophy) , perspective (graphical) , marketing communication , public relations , business , knowledge management , political science , marketing , sociology , computer science , social science , artificial intelligence
The article presents the results of the study of professional activity specificity in B2B-communication. To achieve these purposes, the author presents a review analysis of Russian market of B2B-communications as one of the most perspective fields for graduates of humanitarian specialities of Russian institutions. The research called “B2B Communication Vector 2020” conducted by Russian communication agency in 2019 gives an explanation of the specificity of activities of B2Bcommunication managers in a range of commerce companies. This article consists of the overall results of the study. Some of the results the author compared with the results of the conducted researches on foreign markets. The article presents different points of view of Russian specialists, practising PR in business.