Open AccessImages of Political Leaders in Modern Conditions Through the Prism of Classical Concepts
Author(s) -
Кирилл Петров
Publication year - 2020
Publication title -
gumanitarnye nauki. vestnik finansovogo universiteta/gumanitarnye nauki
Language(s) - English
Resource type - Journals
eISSN - 2619-1482
pISSN - 2226-7867
DOI - 10.26794/2226-7867-2020-10-3-6-14
Subject(s) - typology , politics , prism , object (grammar) , political science , sociology , aesthetics , public relations , epistemology , law , computer science , artificial intelligence , art , philosophy , physics , optics , anthropology
The article considers the possibilities of combining the classical approach to the typology of political leadership and post-Jungian archetypal typologies that arose in the late ’80s of the XX century and are still addressed to the issues of the practical effectiveness of building images in demand by society. The images chosen by politicians to communicate with audiences in today’s complex and contradictory media environment are viewed as an object of directed construction, on the one hand, and the other — as invariably meeting the current needs of society and responding to public demand. At the end of the article, the author makes a conclusion about which types of politicians will soon prevail.