Open AccessPrinted Mass Media Market in the Era of Digitalisation
Author(s) -
D. А. Bartashevich,
Надежда Владимировна Ребрикова
Publication year - 2020
Publication title -
gumanitarnye nauki. vestnik finansovogo universiteta/gumanitarnye nauki
Language(s) - English
Resource type - Journals
eISSN - 2619-1482
pISSN - 2226-7867
DOI - 10.26794/2226-7867-2020-10-1-28-32
Subject(s) - mass media , market analysis , business , market research , advertising , marketing
The article reviews the printed mass media market of the USA, Great Britain, and Russia in the era of digitalisation. We consider prospects of development of this segment and also present the analysis of the market of the printing press of each country mentioned above. The authors provide statistics reflected the crisis of the printed mass media market in the USA and Russia, as well as its weak growth in the UK. Further, we carry out the content analysis of information on the development of the printed mass media market, present various points of view on this issue, and outline the prospects of print media in the future. The article also touches upon the causes of the decline of the printed mass media market in each of the concerned countries, provides recommendations for the restoration of the printed mass media market in Russia.