Open AccessCommunicative Interaction оf Participants in the Process оf Promotion оn the Individual Residential Market in Russia
Author(s) -
Христофорова Ирина Владимировна,
Шмидт Ирина Анатольевна
Publication year - 2019
Publication title -
mir novoj èkonomiki
Language(s) - English
Resource type - Journals
eISSN - 2220-7872
pISSN - 2220-6469
DOI - 10.26794/2220-6469-2019-13-4-103-114
Subject(s) - promotion (chess) , real estate , business , order (exchange) , object (grammar) , process (computing) , residential real estate , marketing , subject (documents) , sales promotion , housing estate , industrial organization , finance , political science , computer science , engineering , civil engineering , sales management , artificial intelligence , politics , library science , law , operating system
In order to achieve the maximum possible efficiency of modern management in Russia in the market of individual housing communication should be built considering the relationship between market actors, on the basis of which is formed by the housing promotion object that allows you to improve the economic efficiency of an entity in the long term through the generated values relationships. The article is devoted to the consideration of the interaction of key actors in the private housing market, participating in the promotion: building organisations, Realtor firms and consumers. The subject of research: the process of interaction between construction companies, real estate agents and consumer firms, which formed values which affect the effectiveness of the promotion. Tendencies of the development of the individual residential market on the example of the city of Novosibirsk, which allowed updating communication processes of market agents. Despite massive amounts of residential construction, the sales volume of objects of individual pages.